10 de marzo de 2010

¿Qué significa FUD?

(No me refiero a la fábrica de embutidos...)

1 definition found

*** Source: Virtual Entity of Relevant Acronyms (Version 1.9, June 2002) ***
Fear, Uncertainty, & Doubt (slang, IBM)

1 definition found

*** Source: Jargon File (4.3.1, 29 Jun 2001) ***
FUD /fuhd/ n. Defined by Gene Amdahl after he left IBM to found his own
company: "FUD is the fear, uncertainty, and doubt that IBM sales people
instill in the minds of potential customers who might be considering
[Amdahl] products." The idea, of course, was to persuade them to go with
safe IBM gear rather than with competitors' equipment. This implicit
coercion was traditionally accomplished by promising that Good Things
would happen to people who stuck with IBM, but Dark Shadows loomed over
the future of competitors' equipment or software. See {IBM}. After 1990
the term FUD was associated increasingly frequently with {Microsoft},
and has become generalized to refer to any kind of disinformation used
as a competitive weapon.

No hay comentarios.: